When is the Best Time to Start a PPC Campaign?

Pay-Per-Click, or PPC Search Engine Marekting, is quite lucrative for Google and the other tier one search engines. The online market dictates competition which yields higher Cost-Per-Clicks. Some keywords could cost anywhere from $2.00 to an upwards of $82.00 per keyword phrase. It's pretty insane.  It does work to increase new acquisitions though.

What are the benefits to PPC? You can get your ad rotated right on page one of Google, Bing or Yahoo/MSN. If you run through your budget, your ad will find its way off the Search Engine Results page as quickly as it got there. If you are strategic in your efforts to market your NEW product or service, even remarket it, then you might find PPC is well worth the money. If you are a highly competitive business, you may want to consider running a small PPC campaign. The great thing about Adwords is you can target any geo location to rotate your advertisements. You will also see where every dollar is going as long as your tracking is set up correctly. Then you can decide if the Return on your Investment is there or not. If you don't have a decent budget to invest in PPC, then don't waste your time.  Try another marketing strategy that benefits your budget.


Once you set up your Adwords campaign, be sure to link it to Google Analytics for more robust metrics. You will be able to measure page views, unique visitors, bounce rate, and more. It gives you a great gauge for your performance and helps you optimize accordingly. If you are not too savvy with managing and optimizing online campaigns, definitely hire an agency to do it for you.  You will find it's worth a few extra bucks to pay an expert in the grand scheme of things.


After you get your name out on the web via PPC, it's best to work on a simultaneous SEO and social media/PR campaign to continue the legacy.

Need a Reason to do Search Engine Marketing?

Need a Reason to do Search Engine Marketing? We'll Give You 10!

1 Targeting: Search engines allow you to market to people who are already interested enough in your products and services to get online and type in key words related to your product or service. These people are far more likely to seek you out and are much more likely to buy from you than some random individual who hears about your company. Unlike most traditional forms of marketing, they are looking for you!

2 Timing: Search engines allow you to market your product or service to searchers at the time they are interested, even 2 a.m. on Christmas morning, or while they are at work. What other form of marketing allows you to give them what they want, whenever they want it?

3 Visibility: Search engines allow consumers and businesses to find you easily. Even obscure and hard to define products and services are easy to find via search engines.

4 Measurable Results: Everything in Search Engine Marketing can be tracked, including what site a visitor came from, what keyword they typed to find you, how long they spent on your site, which pages they visited, etc…. Everything.

5 Trust & Reputation: Consumers have learned to trust the companies at the top of Google as being the most reputable and trusted sources in their niche.

For 6-10 visit our website here.

Marand "Rebrand"

One of CGR's long-term CLIENTS & FRIENDS Marand Builders came to us for a corporate identity overhaul. CGR’s task is to maintain the original essence of their established brand while giving it an updated aesthetic with a unique cosmetic twist.

Some of the work includes: Website Design and Program Development; Brand; RFP Presentations; Signage, Search Engine Optimization (SEO); Collateral.

It's like having a car & walking to work...

SEARCH ENGINE OPTIMIZATION (SEO)

CGR Creative is a world-class Search Engine Marketing firm with specialties in Search Engine Optimization (SEO), Pay-Per-Click Management (PPC), Conversion Optimization, Comparison Shopping Management, and Social Media Marketing (SMM). We have almost a decade of Search Engine Marketing experience and are a world leader in online marketing. Our firm has an exceptional team of search engine optimizers, web masters, and online marketers that provide innovative strategies, complex web design, and excellent customer support.

It’s our top priority to create a strategy that’s highly effective for your organization.

OUR FIRM WILL NOT REST UNTIL YOU SEE RESULTS.