Friday, July 27, 2012

From Blackberry to iPhone

If five years ago you told me that touch screens were the next big thing, I never would have believed you. Even as touch screen cell phones were starting to become popular, I had zero interest. I figured they wouldn't work as well as buttons and the typing must be impossible. I was a die-hard Blackberry user and swore that I'd never use an iPhone... that didn't last long.

One by one, all of my friends got iPhones, and I began to count down the days until my contract was up. I couldn't wait to get an iPhone. As I switched from my beloved Blackberry to my new iPhone, I felt a little bit nostalgic. I had really loved my Blackberry. A few weeks later, I was addicted. I loved the big screen and the ease of my new iPhone. I loved all of the apps and I loved Siri.

I can't imagine using anything but my iPhone, and I am excited to see what the new iPhone 5 can do. The internet is swirling with rumors about what it will look like. So far it is rumored to have a bigger screen, thinner appearance, and a smaller dock connector. I'm hoping the new iPhone also has an improved Siri. Sales for the iPhone 4S are slowing, as Apple gets ready to release the iPhone 5. It's rumored that the new iPhone will be released in October. This is all rumor, of course, but until then, I will be anxiously awaiting the release of the new iPhone.

By:Lauren Menichella

Tuesday, July 24, 2012

Pinterest and Pins and Boards, Oh my!

One of my personal favorite social media sites is Pinterest. I have always been more of a visual learner; looking at pictures and writing things down has always made more sense to me. Pinterest appeals to this need because, after all, my favorite part of Facebook and Twitter are the pictures that other people post. With Pinterest, I am able to scroll through the "Pins" that the people I follow post and the "Pins" of the entire Pinterest community. I choose to follow other Pinterest users that have similar interests to me, so I want to look at their "Pins". Looking at these "Pins" gives me ideas that I can utilize in my real life, may it be for an outfit, a new recipe, a home design idea, or some sort of craft. Pinterest allows even the most uncreative person to feel creative. It can be addictive, and I could spend hours on this site. It acts like a virtual scrapbook for all of my favorite images. Each user's "Pins" are categorized into Boards. Boards can be as general or as specific as you want, and there is no limit to how many you can have. One of my boards is a "Style" Board, and I have used it to pick out my fall wardrobe, even though it is only July. Pinterest is also great if you are busy or on a budget. Pinners post a lot of workouts, quick and healthy recipes, and budget ideas. As a college student, I am always finding new money saving ideas on Pinterest. Unfortunately, whatever budgeting tricks I find stop applying after I've pinned a few outfit ideas.

I'll admit, Pinterest does appeal more to the female demographic, but it can also be useful to implement into your own business marketing plan. It can be a great place to showcase your own work without feeling intrusive to your audience. You get to interact with your audience by re-pinning from them, and they can re-pin from you. Also, all of your new "Pins" will show up on their home page, so will see your pins with little to no effort. One idea is to show "behind-the-scenes" at your business. Let your audience feel like they are a part of your community. This looks genuine, and customers feel a connection to you. Another good idea is to have a board dedicated to related topics. Show your follows, other topics, or products that they might be interested in. For example, if you are a pool retailer, have a board for pools toys or outdoor furniture.

Pinterest is invite-only, but they accept everyone. I suggest you check it out, regardless of what you plan to do with it. You just might learn something new.

By: Lauren Menichella