Thursday, October 14, 2010

Chief Creative Officer talks Social Media with LACC President, Dr. Edith Valladares McElroy

CGR Creative's Chief Creative Officer & Partner, Julio Colmenares to speak to Charlotte to Business Professionals

When: Monday, October 18, 2010 | 06:00PM - 08:00PM
Where: The Dunhill Hotel -237 N. Tryon St. Charlotte, NC 28202  Show Location map

What: Monthly CharlotteBP networking meeting.
See a list of people registered to attend.
The Charlotte Business Journal's Erik Spanberg tweeted today October 14 during the Charlotte Retreat in Pinehurst (twitter hash tag #cltplan)
"Keys for diversity include possible launch of chamber campaign to get companies to spend 10% with local small biz each year. #cltplan"
Dr. Valladares McElroy and Colmenares not only have their finger on the pulse of the Latin American business community in but Charlotte small business community period with over 2 decades of combined experience.
When asked to give a preview of his social media speech Julio said,
"What 'new media' means changes rapidly so the question becomes, "how can I keep current without going crazy or bankrupt?" The answer is simple, "Jump In!" Learning to swim requires that you get in the pool. You can research, compare, look to your competitor, etc. but eventually you must get wet. I want to teach small businesses how to take new media and promote their business"
Join in to what will surely be time well spent. 

Tuesday, October 12, 2010

The (Yes THE) CGR Creative Web Design Checklist: Part 1- Favicons

Good Website Design is Authoritative
The web is full -- full of more stuff than one person can read in many lifetimes.  How do you stand out?


Authority is what makes a website stand out.
We have all seen websites that look homemade.  An authority site is polished. 

Polish is obtained in the details.

All polished authority sites use favicons.   You will be very hard-pressed to find an authority website that does not use  favicons.
Favicons are the little emblem that show at the top in your browser next to your website’s title.

In this image you can see the flame icon and the twitter bird icon on the tabs above. 
Favicons are subtle, but these small subtle steps are the difference between an authority site that wins appeal and a marginal site that gets the back button.
Be an authority.  Charlotte’s greatest web designers are standing by.
CGR Creative
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Wednesday, October 6, 2010

THE (yes "THE") CGR Creative Web Marketing Checklist: Introduction

Did you get an A in Web Marketing?

We are going to drop the knowledge on you beginning today in our new online series (no charge for awesomeness).

THE ( yes, "THE") CGR Creative Web Marketing Checklist.

This is the last check list you will need.  Why?  Because it is the most awesome checklist in the world.  We're talking about 20 pages long and two columns wide of little golden checkboxes to help you become the shining star of your little internet slice of heaven.

What about Cross browser functionality?  Navigation? Buttons? Privacy Policy?

Man.  We're with you!

And when we say, "We're with you" we don't mean, "We're with you."   We mean, "Put us on your payroll after you knock it out of the park!"   

You may want to get a biscuit to sop this up.  Definitely a napkin because this is going to be GOOD.

Don't worry, as long as you pay your electric bill, we'll wait...  Got it?  OK.

Part 1.   -  How to Pick a Kick-A...Awesome Domain Name and URL

What do you call yourself.  What do you do?  This is all huge.  Like, invent-a-time-machine huge.  Google "Credit Cards" and see what the first natural #1 result is after the paid and news items.  #2 is Visa and  #1 is not Mastercard.   That ranking is natural and the traffic is free.  You can see, even at $12 per click, there are more ads on this page than stormtroopers at the original Death Star opening (before the remix).   

Step 1

Figure out your #1 keyword.  What would you type into Google to find that so sweet special thing you have to offer.  Youtube and Facebook are one in a million.  Domains that exactly match (exact match) your keyword or have the keyword in them (phrase match) is the fastest way possible (period!) to get to the top of Google. is not as powerful of a website as nor do they have the same budget I can assure you.  This is so powerful that if ninjas would have known this fact they probably would have gone into web marketing instead of becoming ninjas. 

Check us out at The Hottest Advertising Agency in Charlotte NC for more information about web marketing!

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