Friday, April 30, 2010

Charlotte Ad Agency CGR Creative Launches New ROI Tracking System

Charlotte Ad Agency CGR Creative Launches New ROI Tracking System

April 30, 2010 - Charlotte, NC Charlotte Ad Agency CGR Creative has developed a new method of tracking the performance of your advertising dollars. Now, advertising clients can track exactly how effective all of their advertising elements are. CGR's new TrackIt System can measure online and offline advertising components. From business cards and billboards to email blasts and web promotions, CGR can now pin down exactly how many clicks, calls, and orders are being generated and by which particular advertising element. For example, if a company advertised the same product on three different websites, five billboards, a postcard, two flyers, and four magazine ads, CGR Creative can now track how many website visits, telephone calls, and orders were generated by each of those fifteen different campaign components. Then the customer can make an educated decision regarding which efforts to maintain and which to discontinue. If one of the magazine ads isn't generating results, the client can put those funds toward an area of the campaign that is working.

This level of detailed information used to exist only for online advertising elements, but CGR's TrackIt System provides return on investment information for every type of marketing or advertising effort. The applications are limitless. If a company wants to compare three similar advertising ideas, they can simply measure which of the three provides the best results. In the past, many companies have relied on their staff to ask clients, "Where did you hear about us?", or, worse, they asked their clients to fill out annoying little comment cards. Neither of those methods have ever provided accurate information; the forgetful employee or the less than enthused client are hard challenges to overcome. CGR's TrackIt System is totally seamless so the user never sees a survey, interacts with a username, or enters a password. The system is invisible to your clients and to your staff.

For more information on CGR's TrackIt System visit: http://www.cgrcreative.com

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Monday, April 26, 2010

Julio Colmenares of CGR Creative to Speak About New Media in Charlotte

Julio Colmenares of CGR Creative to Speak About New Media in Charlotte

Thursday, May 20, 2010 Julio Colmenares, Chief Creative Officer of CGR Creative, will be speaking at Working Charlotte Magazine's Lunch and Learn Series. Join us on May 20, 2010 and learn how to leverage technology to build awareness of your company.

What 'new media' means changes rapidly so the question becomes, "how can I keep current without going crazy or bankrupt?" The answer is simple, "Jump In!" Learning to swim requires that you get in the pool. You can research, compare, look to your competitor, etc. but eventually you must get wet. Julio Colmenares teaches you how to take control of new media and promote your business! Join us for a Business-to-Business Lunch & Learn designed specifically with you in mind, Charlotte's small and medium sized business owners. Let's grow your business! Attending this event only costs $19.50!

The event will be held from 11:30 to 1:00 at Vivace Italian Restaurant in Charlotte. Vivace offers five star quality at 3 star prices with excellent presentation and service.

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

For more info on CGR Creative visit http://www.cgrcreative.com

Thursday, April 22, 2010

Vervé Beauty, Charlotte Spa and Salon announces CGR Creative as 'Advertising Agency of Record'

Vervé Beauty, Charlotte Spa and Salon announces CGR Creative as 'Advertising Agency of Record'


Charlotte, NC, April 22, 2010 - Vervé Beauty, Charlotte's most luxurious Spa and Salon, formally announces the renewal of CGR Creative as their 'Advertising Agency of Record' to manage the Vervé brand image. CGR Creative has worked with Vervé in the past, developing their brand, collateral, and web presence.

Vervé Beauty offers the highest level of spa services, from massages and facials to their signature Therapeutic Manicures and Pedicures. Verbena Wilson owns and operates Vervé Beauty, with an eye toward merging the relaxation of hair care and spa services under one roof. Verbena has been a Licensed Cosmetologist for over 20 years and she and her team of highly qualified stylists and technicians truly offer a complete experience of beauty and therapy.

"We are proud to have been named 'Advertising Agency of Record' for Vervé Beauty," affirms CGR Creative's, Jason Ramsey. "We look forward to further developments including a possible product launch in 2010." CGR Creative has already partnered with Vervé on several magazine advertisements and email campaigns, so this is just the next logical step for a great business relationship to take.

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

For more info on CGR Creative visit http://www.cgrcreative.com

Thursday, April 15, 2010

Charlotte Advertising Agency CGR Creative Launches Mobile App for Android Phones

Charlotte Advertising Agency CGR Creative Launches Mobile App for Android Phones

April 15, 2010 Charlotte NC – CGR Creative recently launched an Android based mobile app so their customers can stay on top of the advertising agency’s latest news. CGR Creative’s Android app streams all their social media channels directly to one feed. This incorporates CGR’s award winning blog, their twitter feed, links and updates from their facebook fan page, and even their tumblr mini blog. CGR is offering this free application to Android phone users immediately with an iPhone version to be released in the next few months.

CGR Creative believes Charlotte, North Carolina is a prime location for mobile application development because of the growing tech economy it’s top twenty-three media market rating. CGR Creative is poised to take advantage of the fact that every major US city is within an 800 mile radius of Charlotte, North Carolina.

More and more mobile phone owners are using their phones in novel ways. They are searching the Internet and consuming content at a constantly increasing rate. This adds to the perfect storm of mobile development that CGR Creative predicts will hit the Charlotte Market in the next five years.

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

For more info on CGR Creative visit http://www.cgrcreative.com 

Monday, April 12, 2010

Charlotte Advertising Agency CGR Creative Featured at Working Charlotte’s Business Prosperity Conference

Charlotte Advertising Agency CGR Creative was featured at Working Charlotte’s Business Prosperity Conference Saturday


Charlotte, North Carolina - Julio Colmenares, Chief Creative Officer of Advertising Agency CGR Creative, LLC, spoke about New Media at Working Charlotte’s Business Prosperity Conference on Saturday, April 10, 2010. Charlotte Advertising agency CGR Creative has been a supporter of small business in Charlotte since it's founding in 2002. The Working Charlotte Business Prosperity Conference 2010 was a great way for CGR to give new media advice to small and medium sized business owners seeking to boldly unlock the "know-how" and the "how-to" of doing business in Charlotte.

Julio began his presentation by explaining that, "What ‘new media’ means changes rapidly so the question becomes, “how can I keep current without going crazy or bankrupt?” The answer is simple, “Jump In!” Learning to swim requires that you get in the pool. You can research, compare, look to your competitor, etc. but eventually you must get wet."

Julio also provided these 7 pieces of advice for attendees to take away from his presentation:

NEW MEDIA: Sink or Swim!

Enjoy the Water: Don't try to be everything to everyone. No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for small businesses, who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.

Swim with a Strong Buddy: New Media is one area where people try to tell the professionals what to do and how to do it. You wouldn’t tell a doctor what treatment to prescribe, just like you wouldn’t tell your lawyer how to defend you. Companies can lose a lot of time and money while trying to act as their own ad agency. Agencies are experts. They charge for their time and experience and have one goal in mind: To get the best results for their clients in order to keep those clients.

Beware of Rip Tides: Many companies offer quick fixes for little investment. These are often a simple "Buy your Rankings" package which can work for a short time and leave you stranded in deep water after the initial investment is gone. Work toward developing a consistent managed strategy that will work for the long term.


Know How Deep the Water is: Make your new media decisions based upon research and a formal marketing plan rather than a predetermined target budget. New media is often less expensive than traditional channels but you still get what you pay for.

Constantly Work on Your Stroke: Monitor your new media performance! You need to find out what works best for you. After you find this out, you’ll want to stay the course. Keep track of how SEO efforts and keyword campaigns not only how they drive traffic to your business but at what rate they actually produce sales. Consider testing each new media channel before deciding on which to explore more fully.

Have a Lifeguard: You should always have a professional that you can rely on for no nonsense feedback and creative ideas for all your new media campaigns. Preferably this is someone with a vantage point with which to measure your efforts and who can point you in the right direction.

Pay Attention to the Other Swimmers: Put your new media dollars in the right places. Your favorite website, social media outlet, blog, or even search engine might not be a favorite of your audience. Know what they read, peruse, and where they get their info, and advertise in the new media channel that reaches your target market.Julio Colmenares, Chief Creative Officer, CGR Creative, LLC - Description: Explore "New Media" (Websites, Search Engines and Social Media) and how to stay current without going crazy or bankrupt. Learn how to leverage technology to build awareness of your company.

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

For more info on CGR Creative visit http://www.cgrcreative.com

Friday, April 9, 2010

Charlotte Advertising Agency CGR Creative Helps Promote North Carolina Charity

Charlotte Advertising Agency CGR Creative Helps Promote North Carolina Charity


Charlotte Advertising Agency CGR Creative recently completed a brand image overhaul for Statesville based Purple Heart Homes. The charity was founded by Dale Beatty and John Gallina, two former Soldiers injured in the line of duty. Charlotte Advertising Agency CGR Creative helped create a new modern brand image for the charity including their logo, supporting graphics, business cards, brochures, and other collateral. CGR Creative is known for their cutting edge graphics and their ability to develop and manage memorable brands. As an Advertising Agency, CGR Creative takes pride in being Charlotte, North Carolina's Agency of choice among new businesses.

Jason Ramsey, CGR Creative's Creative Director said, "Work like CGR Creative's brand management for Purple Heart Homes is what every Charlotte Advertising Agency should be doing more of." He went on to explain, "They [PHH] had a clear idea of what their goals were and they let us develop the brand image that would deliver on those goals."

About Purple Heart Homes: Purple Heart Homes wants to help other service connected disabled veterans achieve the quality of life they deserve. PHH is committed to helping Veterans with a variety of injuries regardless of when they served. Full construction of a new home will generally be reserved for recent medical retirees without an established home, who have a need for new housing after medical retirement. Smaller projects such as improving accessibility within existing homes can be completed for qualified Veterans regardless of when they served.

How you can help: PHH is not a construction company, but instead they are a Public Charity that seeks ways to pool community resources for our candidates. Our ultimate goal is for the communities where our Veterans reside to accept a role of ownership in the projects we undertake. This gives Americans a chance to show their appreciation for local Veterans, thru donations, labor, and by participating in projects that reward the volunteers as well as the recipient. 

We are currently focusing our efforts in the North Carolina region. To join us in our mission, or to find out more about how you can help, or to apply for assistance, please visit us at www.phhnc.org 

About CGR Creative: CGR Creative is a Charlotte advertising agency, marketing firm, design studio, and interactive marketing company. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Wednesday, April 7, 2010

Julio Colmenares to Speak at Charlotte’s Business Prosperity Conference

April 7, 2010 - Charlotte, North Carolina - Julio Colmenares, Chief Creative Officer of CGR Creative, LLC, will be speaking at Charlotte’s Business Prosperity Conference on Saturday, April 10, 2010. The Charlotte Business Prosperity Conference 2010 is a one-day experience for small and medium sized business owners seeking to boldly unlock the "know-how" and the "how-to" of doing business in Charlotte. The "Business Prosperity" theme is appropriate as Charlotte business owners, entrepreneurial-minded professionals, and their employees will access strategies, skills, resources, and connections to prosperity, productivity, and power. The entire conference will be focused on removing barriers to business by empowering attendees to drive revenue and control expenses.

Breakout Session #3 - NEW MEDIA: SINK OR SWIM

Presenter: Julio Colmenares, Chief Creative Officer, CGR Creative, LLC - Description: Explore "New Media" (Websites, Search Engines and Social Media) and how to stay current without going crazy or bankrupt. Learn how to leverage technology to build awareness of your company.

The Conference will be provided in English, Spanish, and Mandarin Chinese!

DATE:  Saturday, April 10, 2010
TIME:  8:00 a.m. - 5:00 p.m.
LOCATION:  UNC - Charlotte
REGISTRATION FEE:  $99
College of Health and Human Services Building
9201 University City Blvd.
Charlotte, NC 28223


About CGR Creative: CGR Creative is a full service marketing, design, advertising, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Monday, April 5, 2010

Need a Reason to do Search Engine Marketing?


Need a Reason to do Search Engine Marketing? We'll Give You 10!

1 Targeting: Search engines allow you to market to people who are already interested enough in your products and services to get online and type in key words related to your product or service. These people are far more likely to seek you out and are much more likely to buy from you than some random individual who hears about your company. Unlike most traditional forms of marketing, they are looking for you!

2 Timing: Search engines allow you to market your product or service to searchers at the time they are interested, even 2 a.m. on Christmas morning, or while they are at work. What other form of marketing allows you to give them what they want, whenever they want it?

3 Visibility: Search engines allow consumers and businesses to find you easily. Even obscure and hard to define products and services are easy to find via search engines.

4 Measurable Results: Everything in Search Engine Marketing can be tracked, including what site a visitor came from, what keyword they typed to find you, how long they spent on your site, which pages they visited, etc…. Everything.

5 Trust & Reputation: Consumers have learned to trust the companies at the top of Google as being the most reputable and trusted sources in their niche.

For 6-10 visit our website here.