When is the Best Time to Start a PPC Campaign?

Pay-Per-Click, or PPC Search Engine Marekting, is quite lucrative for Google and the other tier one search engines. The online market dictates competition which yields higher Cost-Per-Clicks. Some keywords could cost anywhere from $2.00 to an upwards of $82.00 per keyword phrase. It's pretty insane.  It does work to increase new acquisitions though.

What are the benefits to PPC? You can get your ad rotated right on page one of Google, Bing or Yahoo/MSN. If you run through your budget, your ad will find its way off the Search Engine Results page as quickly as it got there. If you are strategic in your efforts to market your NEW product or service, even remarket it, then you might find PPC is well worth the money. If you are a highly competitive business, you may want to consider running a small PPC campaign. The great thing about Adwords is you can target any geo location to rotate your advertisements. You will also see where every dollar is going as long as your tracking is set up correctly. Then you can decide if the Return on your Investment is there or not. If you don't have a decent budget to invest in PPC, then don't waste your time.  Try another marketing strategy that benefits your budget.


Once you set up your Adwords campaign, be sure to link it to Google Analytics for more robust metrics. You will be able to measure page views, unique visitors, bounce rate, and more. It gives you a great gauge for your performance and helps you optimize accordingly. If you are not too savvy with managing and optimizing online campaigns, definitely hire an agency to do it for you.  You will find it's worth a few extra bucks to pay an expert in the grand scheme of things.


After you get your name out on the web via PPC, it's best to work on a simultaneous SEO and social media/PR campaign to continue the legacy.

SEO -Too Fast or Too Slow?

It's always a challenge getting top placement on Google.  Many like to think their sites magically make it to page one without any hard work.  There is a secret sauce we like to use for our clients in order to get them page 1 ranked.  Typically we provide a competitive keyword analysis to get you started, and let you know which keywords you should be targeting for your business.  Then we do our thing and Voila! Your site will start to make its way up the ranks.  Part of the success is attributed to the hundreds of SEO tools offered online.  It's definitely finding the right combination of tools and implementation to make things happen.

Let's be real, how long should you expect until you start to see results and moving up the ranks? Depending on how competitive your keywords are will determine how much work needs to go into the back-end.  Sometimes you can go from page 2 to page 1 in Google in a few short weeks; sometimes it's days.  If you are targeting a bunch of highly competitive keywords, it might take a few months before strategy lends itself to Rockstar placement.

Also pay attention to your sitemap; as you make updates to your site, your sitemap will change, and it's important to update it with Google.  There are a plethora of Google webmaster tools to aid in getting things done when it comes to sitemaps, blogs, tracking, and more. When designing a new website, you must implement SEO tactics from the get-go. Don't wait because it's that much harder when you have to implement after you launch.  The web design is everything as long as it's SEO friendly.

If you are employing all possible SEO efforts and you don't see any viable results, it might be time to contact a professional.  SEO is more than fixing some onsite metadata.  Keep that in mind and know that the value of good placement means everything as new visitors to your site equate to conversions.

It's like having a car & walking to work...

SEARCH ENGINE OPTIMIZATION (SEO)

CGR Creative is a world-class Search Engine Marketing firm with specialties in Search Engine Optimization (SEO), Pay-Per-Click Management (PPC), Conversion Optimization, Comparison Shopping Management, and Social Media Marketing (SMM). We have almost a decade of Search Engine Marketing experience and are a world leader in online marketing. Our firm has an exceptional team of search engine optimizers, web masters, and online marketers that provide innovative strategies, complex web design, and excellent customer support.

It’s our top priority to create a strategy that’s highly effective for your organization.

OUR FIRM WILL NOT REST UNTIL YOU SEE RESULTS.