Wednesday, June 29, 2011

SEO -Too Fast or Too Slow?

It's always a challenge getting top placement on Google.  Many like to think their sites magically make it to page one without any hard work.  There is a secret sauce we like to use for our clients in order to get them page 1 ranked.  Typically we provide a competitive keyword analysis to get you started, and let you know which keywords you should be targeting for your business.  Then we do our thing and Voila! Your site will start to make its way up the ranks.  Part of the success is attributed to the hundreds of SEO tools offered online.  It's definitely finding the right combination of tools and implementation to make things happen.

Let's be real, how long should you expect until you start to see results and moving up the ranks? Depending on how competitive your keywords are will determine how much work needs to go into the back-end.  Sometimes you can go from page 2 to page 1 in Google in a few short weeks; sometimes it's days.  If you are targeting a bunch of highly competitive keywords, it might take a few months before strategy lends itself to Rockstar placement.

Also pay attention to your sitemap; as you make updates to your site, your sitemap will change, and it's important to update it with Google.  There are a plethora of Google webmaster tools to aid in getting things done when it comes to sitemaps, blogs, tracking, and more. When designing a new website, you must implement SEO tactics from the get-go. Don't wait because it's that much harder when you have to implement after you launch.  The web design is everything as long as it's SEO friendly.

If you are employing all possible SEO efforts and you don't see any viable results, it might be time to contact a professional.  SEO is more than fixing some onsite metadata.  Keep that in mind and know that the value of good placement means everything as new visitors to your site equate to conversions.

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