Monday, April 9, 2012

Charlotte Defensive Search Marketing

What is Defensive Search marketing?
Defensive SEO is the process of filling the top 20 spots for your name with positive items about your business and you mission towards your clients. This process includes:
·       Producing public pages highlighting a professionals skill set, contributions, what their philosophy is and anything else we can create that presents and highlights positive things.
·       We continue to flood their name with these items to occupy as many top 10-20 spots as possible.
·       We create pages, blogs, Blogspot, Wordpress Free blogs, Tumblr accounts, guest books and anything online to create as many results with positive references as possible. This keeps anything negative from getting an easy ride to page 1 and becoming damaging.
·       We also monitor and add review sites and local search reviews if there is any reason to. By maintaining high reviews on all review sites we protect the star rating of your business as it shows in the form of bright yellow stars next to your name in searches every day.

What happens when someone gets bad press to land on page 1 of google?
·       We would provide or repost the good reviews to drive it down the page and always keep ALL you review sites at 4+ stars.
·       We would seek out other review sites, large Q/A sites like Yahoo Answers or use public forums like craigslist or city-data to write about your company and get your name above them to drive them off page #1. With about 86% of users choosing to click on page one of Google and this negative publicity will not damage you livelihood.
·       Contact the website to get it removed.
·       Comment beneath it in response to show good customer service and explain the view of the company.

What makes this so valuable to a local business?
You are currently working hard to build your rank. Search positioning gets all of the publicity and is the goal of any business that is online. You need to also pay attention to what to do when they do find you. Any established business or business that has long-term plans and goals needs to understand that a lot of their business will not see their website first.
With the growing numbers of review sites, public forums, and rising blog ownership the chances that you won’t get to state your case to clients is going up as well. We all know the sayings about first impressions, and this is how you control all sources of those first impressions. A good plan means accounting for all sources of clientele to your business. You need to control the top 10 spots for your name and your business reputation at all times. **86% of all searches end on page one of Google, so to control those spots for your name and livelihood is imperative. 
Being proactive is the only way to be sure that you get to decide how you are seen by online searchers and shoppers; it is as important where you are located in searches to decide what they read when they do find you.

And what they don’t read when you are busy doing your job.

by: Todd Kron

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