Tuesday, April 17, 2012

Site Structure Must Be Step One

I have seen many sites lately that lack direction. Websites that are not built with proper on-page SEO generally are the king of mediocre. In this I mean the sites have a lot of information and content but lack a format that breaks it into topical pages and sections.

These sites generally are established businesses with sites that possess a good amount of link juice and natural reputation in Google’s eyes, but at the same time haven’t given Google what it needs on each page to rank top 10. You can count on good content and good links to your site to get you to the top, or you can make the changes to maximize that chance. It’s just common sense that if you have a person search “What’s new in blue widgets?”, even the #1 blue widget site online may be at page 3 if 20 other sites have addressed this topic specifically.

So you are selling Blue Widgets in Atlanta.

·Are you writing about them on every page? (Too many?)

·Did you take your top 10 keyword list and make sure each one has a page specifically addressing it?

·Did you do the obvious, like make sure your heading and title tags line up with each page’s intended keyword?

·Did you pick a target page to represent each variation of  keyword specifically?

·Does your homepage identify your target regions?

·Did you include other commonly searched usages, like “How much are blue widgets"?

·Did you include comparison phrasings, like “Why Blue Widgets are better than Red Widgets”?

·Did you include pages to target your competitions customer base, (Blue Widgets Jacksonville?) without diluting your own website’s region?

·Did you build a social following and social footprint for your website with RSS feeds and account?

·Did you make sure to section your site off by region you serve so you can build links to each section with the proper city name keywords?

·Did you make sure to move your best converting keywords to the homepage where they have the most juice?

·Did you eliminate links that have useless terms in the ALT tags or anchor text, like “click here” and “learn more”?

·Did you eliminate repetitive sidebar content, like feeds and welcome messages that appear on every page and reduce the originality of every page?

·Did you utilize a Q/A section so you can rank on page one for people typing product questions?

If you don’t have all of these thoughts in mind when you first lay your site out, you may be playing from behind for the next 10 years to the guys who did.

This list is about half complete of the checklist a site designed by CGR Creative will keep in mind for your project. If a single sale pays our cost as Charlotte SEO’s for your business, and you are confident you can convert the leads you receive from being on page one. This is a no-brainer to pursue for your business.

Todd Kron
Online Marketing Director
CGR Creative

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