Charlotte Defensive Search Marketing

What is Defensive Search marketing?

Defensive SEO is the process of filling the top 20 spots for your name with positive items about your business and you mission towards your clients. This process includes:

·       Producing public pages highlighting a professionals skill set, contributions, what their philosophy is and anything else we can create that presents and highlights positive things.

·       We continue to flood their name with these items to occupy as many top 10-20 spots as possible.

·       We create pages, blogs, Blogspot, Wordpress Free blogs, Tumblr accounts, guest books and anything online to create as many results with positive references as possible. This keeps anything negative from getting an easy ride to page 1 and becoming damaging.

·       We also monitor and add review sites and local search reviews if there is any reason to. By maintaining high reviews on all review sites we protect the star rating of your business as it shows in the form of bright yellow stars next to your name in searches every day.

What happens when someone gets bad press to land on page 1 of google?

·       We would provide or repost the good reviews to drive it down the page and always keep ALL you review sites at 4+ stars.

·       We would seek out other review sites, large Q/A sites like Yahoo Answers or use public forums like craigslist or city-data to write about your company and get your name above them to drive them off page #1. With about 86% of users choosing to click on page one of Google and this negative publicity will not damage you livelihood.

·       Contact the website to get it removed.

·       Comment beneath it in response to show good customer service and explain the view of the company.

What makes this so valuable to a local business?

You are currently working hard to build your rank. Search positioning gets all of the publicity and is the goal of any business that is online. You need to also pay attention to what to do when they do find you. Any established business or business that has long-term plans and goals needs to understand that a lot of their business will not see their website first.

With the growing numbers of review sites, public forums, and rising blog ownership the chances that you won’t get to state your case to clients is going up as well. We all know the sayings about first impressions, and this is how you control all sources of those first impressions. A good plan means accounting for all sources of clientele to your business. You need to control the top 10 spots for your name and your business reputation at all times. **86% of all searches end on page one of Google, so to control those spots for your name and livelihood is imperative. 

Being proactive is the only way to be sure that you get to decide how you are seen by online searchers and shoppers; it is as important where you are located in searches to decide what they read when they do find you.

And what they don’t read when you are busy doing your job.

** http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

by: Todd Kron

Charlotte Reputation Defense

What is reputation defense?

Reputation defense is the monitoring, control, and improvement of a person, professional, brand, or company’s name on the internet through the eyes of their prospective customers.

Reputation defense involves monitoring social media accounts for the company. It also means monitoring the search terms that are often referring customers to the company on social media and search engines.

A large part of the modern local search involves monitoring review sites on your behalf. Sites like Yelp, Google, Yellowpages.com, YP, Superpages.com, and Yahoo all provide reviews with very little protection for the business owner.

A bad review on here will be highly visible and can damage your business without you knowing it exists. Business owners are at risk of bad press without a chance to respond in many cases. This is why we watch all avenues and make sure a response and a resolution or removal happens fast every time.

Examples of Reputation Defense:

For a local restaurant we would monitor the review sites, monitor sites like city-data, city based search sites, food review blogs and websites, tripadvisor.com, and mentions of the restaurant by name in newspapers and blog searches. We would monitor social media for customers commenting on the quality, cleanliness, or service, as well as anything with your name or market mentioned.

In the case of bad reviews, comments about staff or service, or other issues, we would reply to the comments, report the bad press to the site owners and put higher positioned good comments and reviews above them to drown them out for a quick fix.

We could also use the company’s loyal customers on Facebook and twitter as a tool by encouraging them with social posts to go to that page and share their good experiences to drown out the bad.

If your company has a newsletter, we could call on that to drive traffic to the review website and provide dozens of great reviews in a matter of days.

Reputation defense has become a mainstream industry, and in professional fields it is even more prominent, where bad publicity can hurt for years if someone is spiteful or has a billing issue and decides to rant about it online. Doctors, lawyers, and high-end professionals cannot risk the professional reputation they spent years achieving.

A public page can last for years; it is important to address it quickly and either get it resolved or get it removed.

Negative posts on a lot of social or public sites can go to page one very fast on sites like yahoo answers, review sites, BBB, complaint report sites, and other sites that rank very well and update very quickly. This is the reason having constant monitoring is important.

A business owner can go months without seeing the bad publicity and in that time could lose hundreds of customers due to the angry comments of one bad experience online.

One other way we lessen this bad news, if or when it happens, is through defensive search marketing.

by: Todd Kron