Charlotte Web Design Advertising Tips

Web design is all about driving traffic, without traffic to a site, no e-commerce or brand awareness can occur. So your biggest concern when advertising on the web or designing a web site is how you are going to drive traffic to specific pages within your web site. Obviously some form of online advertising is suggested, but there are so many options out there that this can get overwhelming. When you add in the industry terms like PPC (Pay per Click), SEO (Search Engine Optimization), CMS (Content Management System), etc. it just becomes a blur of acronyms and Internet babble. At CGR Creative we do our best to simplify the process. Our clients run the gamut from Internet savvy professionals to novice business owners that know they, "just need a good web site." No matter what your level of expertise we can help make your online based advertising more successful.

We have compiled a list of Web Advertising Tips that we think are the core of a good online campaign. These represent tried and true ways to increase traffic to your site whether it has been around for years or weeks, and while CGR Creative is based in Charlotte, North Carolina these tips will work no matter where you are located!

CGR Creative's Web Design Advertising Tips

1 Update and maintain your website in every way possible using blogs, social media, online articles, etc. Basically branding yourself within your market.

2 Contribute to any and all reputable online forums, groups, or associations within your market. Many of these exist online, and it is therefore easy to maintain a more constant presence than with traditional groups.

3 Always collect the name and email addresses of visitors to your business, trade shows, or your web site. Send these contacts relevant updates and a company newsletter.

To see tips 4 through 7 simply visit: http://cgrcreative.com/latest-news/177-charlotte-web-des ...

Again these tips are really just the tip of the iceberg when it comes to online advertising, but they represent low cost ways to establish your brand. At CGR Creative we work with all our clients to help place their business exactly where they want it. Call us today to see what we can do for you!

Charlotte based CGR Creative is a full service advertising agency offering cutting edge Web Design and more. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Before You Design Your Website Answer these Questions

Charlotte Web Design Specialists CGR Creative Lists Six Questions your Business Should Answer Before Designing Your Website

If you are serious about developing a successful business in today's marketplace, taking the time to educate yourself about modern Web Development, Web Site Design, Internet Marketing, Online Promotions, Copywriting, and Search Engine Optimization is of the utmost of importance.

Above all else, your first priority must be your website. If your site does not look professional, all of your marketing and promotional efforts will be wasted. Although you may be able to drive traffic to your web site, if it is poorly planned and looks unprofessional, you will most likely not make any sales.

We highly recommend visiting CGR Creative to contact us about designing a highly professional looking web site. It will be well worth the price, as it will save you a great deal of time and effort.

In addition to developing a professional web site, you must also know exactly what you will be selling, and we can help design your web site accordingly. This should include developing your web site's theme, sales strategy, marketing strategy and promotional strategy. Each part of this web development strategy will play an important role in your success.

The answers to these questions will assist you in developing a successful web presence. For additional information, make sure you don't miss http://cgrcreative.com/latest-news/176-charlotte-web-design-specialists-cgr-creative

Charlotte Web Design Specialists CGR Creative Lists Six Questions your Business Should Answer Before Designing Your Website

Charlotte’s Web Design specialists CGR Creative explains the importance behind answering these six questions before designing your company’s website. CGR takes pride in taking the time to fully research a client’s market and industry before beginning any creative project. Located in the historic South End neighborhood of Charlotte, North Carolina, CGR Creative has been quietly cranking out some of  the best web design in the Country.

Answering these six questions can literally put your business on the map, and you need to do that before you put it on the web! Give CGR Creative a call today to see how we can help meet your business' design needs.

CGR Creative’s Six Web Design Questions

Who is your client? It is critical that you identify your target market. This is not as simple as it sounds. Often business owners make assumptions about their market that do not stand up to investigation. Knowing your core demographic can inform design decisions and directly influence the effectiveness of your web site.

What problem are you solving? In order to be really successful, you must solve a problem for your customers. Your first job is to inform your audience about the problem and then direct their attention to your ingenious solution. The more dramatic the problem the more valuable your solution becomes.

What is your core service or product? What product or service are you most interested in selling? Often this is not the most or least expensive option you have available. At the movies, this is called MEDIUM. What product or service has the highest profit to effort ratio? In other words what is your company best at?

For the last three questions please visit Charlotte Web Design Specialists CGR Creative!

Pictures From Julio's Presentation

Pictures From Julio's Presentation

Top Ten SEO Tips From Charlotte's Web Design Experts CGR Creative

Top Ten SEO Tips From Charlotte's Web Design Experts CGR Creative

Today Julio Colmenares of Charlotte based CGR Creative addressed a luncheon crowd on the topic of new media and web design. One of the questions from the audience was, "What are the top 10 things you can do do get your site ranked higher on Google?" Julio explained how each of these ideas work and how to gain maximum benefit from them. We think that question was worth addressing again here on our blog, so here is your Top 10 list of Search Engine Optimization Tips:

10. Titles - Each page within your site should have a unique title that is relevant to your business and the content on that particular page.

9. Keyword Rich Content - Every page should have at least 250 words of plain text that contains the relevant keywords from your page title. It is best if those keywords are mentioned in the first few lines.

8. Don't Use Frames - Frames prevent search engines from searching the content on your site. If you view the source of your web page, and you don't see the content of your page, your site is hiding that content from search engines.

7. Don't Use Graphics in Place of Text - Search engines can't search the content of pictures yet, so they can't read your cool graphic that explains what your business is about. Use plain HTML text throughout your site.

6. Avoid Flash Heavy Content - Just like pictures, search engines can't read the content of Flash files, but, worse, many browsers, and even more mobile phones, can't see Flash files at all.

5. Tag All Your Media Files - For the pictures and graphics you do have on your site, make sure you fill out their alt tags and meta tags as completely as possible. Be sure to repeat your keywords here as well.

4. Don't Create Outgoing Links - Outgoing links send search engines the message that your content is not as valuable as that of the pages to which you are linking. You never want to have more outgoing links than you have incoming.

3. Create Incoming Links - Incoming links make your content look more valuable. Search engines will begin to treat your site more like an expert on your subject with every additional incoming link. Social media can really help here.

2. Keep Page Viewers Occupied - Search engines actually monitor how long viewers stay on your site. So, make sure all your pages have visually pleasing, fast-loading, interesting content.

1. Update Your Content Regularly - The best way to keep moving up the search engine ladder is to continually update your content. This keeps your site looking valuable to search engines, and it promotes new visits from existing viewers which also increases your rankings.

Charlotte based CGR Creative is a full service advertising agency offering cutting edge Web Design and more. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Julio Colmenares of Charlotte's CGR Creative Talks About New Media

Julio Colmenares of Charlotte's CGR Creative Talks About New Media

Don't forget to take advantage of this great opportunity! Join us on May 20, 2010 and learn how to leverage technology to build awareness of your company. What 'new media' means changes rapidly, so the question becomes, "How can I keep current without going crazy or bankrupt?" The answer is simple, "Jump In!" Learning to swim requires that you get in the pool. You can research, compare, look to your competitor, etc. but eventually you must get wet. Julio Colmenares teaches you how to take control of new media and promote your business! Let's grow your business! Only $19.50!

The event will be held from 11:30 to 1:00 at Vivace Italian Restaurant in Charlotte. Vivace offers five star quality at 3 star prices with excellent presentation and service.

Click here to sign up today!

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

CGR Creative of Charlotte Takes you on a Tour of their new TrackIt Advertising Software

CGR Creative of Charlotte Takes you on a Tour of their new TrackIt Advertising Software

CGR's new TrackIt software allows advertisers like you to track every aspect of marketing efforts. Now you can measure and optimize the performance of your marketing and advertising efforts.  By placing unique call measurement numbers on each of your marketing mediums, (i.e. website, print, direct-mail, radio) you can discover which ads deliver the most, and best, leads.

You know marketing goes beyond placing a few ads and hoping for the best. Our platform makes your company smarter and more efficient.

TrackIt Targeting

• Ensure callers and web visitors reach the right agent at the right time.  Our communication software uses intelligent routing rules, ensuring you will no longer miss important leads or communication.

TrackIt Analytics

• Take the guesswork out of advertising Track phone calls, chats, and clicks that result from print and web campaigns
• Show which ads are working and give you the most bang for your buck

TrackIt Awareness

• Deliver the right message everytime Incoming conversations are preceded by a quick audible announcement about the referring source that generated the lead
• Calls and chats from your website will be associated with the  exact keywords that led the visitor to the website and then every page that was viewed prior to the conversation

TrackIt Knowledge

• Gain insight into how well you communicate with your customers and salespeople

TrackIt Website Tracking

• Fast implementation - simply load our script on all of your web pages 
• Track referring websites and keywords that lead to a website visit 
• Add value by assigning specific conversion goal pages 
• A retailer’s directions page 
• Service appointment form confirmation at a car dealership
• Listen to actual phone calls and see the visitor’s click path that led him/her to pick up the phone
• Email reports - schedule or send personalized e-mails containing the exact information you want to share

   

TrackIt Live Website Chat

• The online chat tool offers immediate online assistance to your website’s users. Chat provides great scalability for your staff, as a single agent can handle numerous simultaneous conversations
• Provide quick responses to visitors on your website 
• Convert “just looking” visitors into viable leads 
• Chat icon only appears when someone is present to field questions 
• Analyze referring sites and keywords that led to a chat  
• Reduce operating costs and increase productivity 
• Instantly engage website visitors 
• View a visitor’s click path leading to and after a chat
• Take web analytics to the next level by measuring the phone calls that your site produces.  Now you can relate phone calls to the specific referring sites and keywords that lead to an offline conversion

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.