CGR Creative Offering Innovative Marketing Solutions As A Leading Charlotte Marketing Company

Nestled in the historic South End, CGR Creative is quickly becoming the preferred Charlotte marketing company for SEO, graphic design, and web development.  Led by President and COO, Julio Colemenares, and CCO, Jason Ramsey, CGR Creative has been in business for over a decade, bringing lasting marketing concepts to the city’s most elite organizations.  The company consists of a core team of marketing professionals with a variety of specialties, which allows their strategies to cross all visibility spectrums, from Branding to PR.

The Charlotte marketing company takes great pride in not only their concepts, but also their culture.  The diverse group of individuals, handpicked from a variety of industries, provides a dynamic powerhouse of innovative, and above all, applicable ideas.  Sure, many companies can come up with off-the-wall marketing techniques, applying the spaghetti technique for implementation (throw it to the wall and pray that it sticks), but CGR believes that the true value of an idea lies in the creative implementation.  

Utilizing both “old-school” and “new-school” techniques, CGR Creative has formed the perfect mix of innovation, and implementation the grasp any modern audience.  Accepting any challenge, and rejecting all impossibility, the Charlotte marketing company has tackled an array of extraordinary concepts, bringing their clients to the forefront of the consumer mindset.  From successful rebranding, to strategic media buys and online optimization techniques, CGR Creative has been a valuable partner for all of the organizations it represents.

For more information regarding CGR Creative, contact the Charlotte marketing company today, by visiting their website, or calling one of their business development representatives today at (704) 334-3322. 

The Ultimate Conundrum: Trying Too Hard

One of the biggest mistakes people make is this: they try too hard.

Before you kickback in your seat at the office, throwing your feet on the desk to catch a quick snooze, that’s not what I meant. What I mean is that people are so antsy to achieve success and perfection that they end up forcing a mediocre, less impressive final result...just to get it done. People tend to envision a final goal, just to reach it, even if they lose possibilities along the way.

We see this every day. We see it in the singers on the X-Factor, belting out off-key “notes” in an attempt to show their range in a short time. We see it in fashionistas, who, as they endeavor to start a trend, create obscure outfits that, although providing shock value, do not reflect their talent at all. And, in marketing, we see it in advertisements that utilize loud colors, patterns, and designs so thought-out and unoriginal as to be nearly blinding and, in the case of neon, headache-inducing.

In college, I took a visual communications course, where our semester project was to re-brand a communications room on campus. The room was going to be the epicenter for meetings, group discussions, student-led seminars, and a variety of other things, as well as a creative study space for students when it wasn’t otherwise occupied.

It was actually a really cool idea, and I was excited to be a part of it. In a society where competition thrives, we were split into groups. At the end of the semester, a “winner” would be declared, their brand image used. As an English major, and the current in-house writer for CGR, my experience with visual arts and graphic design was limited to the occasional use of Photoshop and personal web design.

As a group, we decided that the best way to complete the project would be to work individually-together. What I mean is that we each decided to create a model for the brand requirements (ie: a business card, a logo, a brochure, etc.), and together we would fuse our favorite aspects of each individual’s design into one final product. We were all happy with this plan, as it would give us each plenty of hands-on work to complete, and we also thought it would give our client the opportunity to choose without limitation.

But there’s always that one group member who rocks the boat.

For us, his name was Jon, and he was the quintessence of this kind of “trying too hard”--aka going nowhere, fast. At the start of each class, two of the other group members and I would congregate a corner in the computer lab, where we would work, show each other our designs, and help each other. It is one of the best group experiences I've had, second to working at CGR. Without fail, Jon would come bursting into the classroom about thirty minutes later, in a red hoodie (every day—for a semester—the same hoodie), mumbling some excuse about how he hated the bus, and take over. He’d shove my hand away from the mouse and restructure my designs, or he would loom over the shoulder of another group member and criticize their work. And then he did this really cool thing where he would interrupt our idea-sharing discussions to say, “That's okay...but I have a better idea--much easier, more efficient.” He also attempted to write our final brand report, insisting, "People like it when you use long words. It makes it sound better. I just make them up to sound smarter."

Hi, I'm all for creativity, but no.

Jon did very little actual work, and his ideas were appalling, as he utilized vulgar humor for the logo and a lack of professionalism and creativity for everything else. His only goal was to finish the semester, to win, and to attract attention…with minimum work and as little exertion as possible because sometimes trying too hard to "be done" is the same as not trying at all.

It should come as no surprise that the other group members and I were sick of it. At one point, we met with the client to show him our progress and to receive feedback. The three of us had a variety of examples of our combined work, as well as a portfolio containing each individual’s examples so that we could cover all bases and give him the power to choose. Imagine our surprise when Jon showed up with his own manila folder and announced that he would be presenting independently. Somewhere in the midst of being late to class and wearing his red hoodie, Jon had found the time to complete his own brand work.

At first I was worried that the colorful, shock value of Jon’s approach would appeal to the client.

But guess what?

The client was unimpressed, calling Jon’s overdone work “distracting”, "unoriginal", and “forgettable”. What he was impressed with, however, was a logo design that the other members and I had made through our combined efforts. We had placed it at the bottom of the stack because it was honestly a creative mistake. It happened one day in class, when we were really tired, and really bored, so we just frantically clicked random buttons on Photoshop. What resulted was something like a tiger slash in the middle of the screen. Did I mention that our school mascot was a tiger?

But a slash. That was it. We couldn’t figure out how to get rid of it, so we included it simply to bulk up our portfolio.

And that’s what impressed the client. It wasn’t the well-planned designs or the perfectly centered logos, and it certainly wasn’t Jon’s “one and done” approach. It was a slash.

In a society where competition reigns, but no one wins, we discovered that, at some point in the semester, our client had secretly planned his own brand design and never intended to use any of ours. Regardless, we discovered something about work: it can be fun. It had been what happened when we weren’t trying too hard or focusing on the end that had given us personal success. It was what happened when we were having fun.

I think we all learned a lesson from that class. Well, all of us except for Jon, who, at the end of the semester, snatched from my hand the large binder we’d spent days organizing and handed it to our professor saying, “All of these ideas are mine; they just didn't credit me" before walking out the door. (I’m not kidding. Luckily, the professor had already told us that Jon would be failing the course based on his attendance and...surprise, surprise...lack of work.)

My lesson to you is this. You should always try your hardest. You should always have a goal in sight. You should be great because you are great. But sometimes you’ll find the greatest success when you take a deep breath, relax, and let yourself have fun because, sometimes, it isn't the end that matters--it's what you did to get there.

Besides, why do lackluster work when you’re better than that?


-Hayley Lyons

Out With the Old, In With the New: A Couch Story

I recently moved into a new apartment. Almost as soon as the lease was signed, I began to plan its interior design to the point that I considered pitching myself to HGTV for an interior design show because, you know, there really aren’t enough of those already. I’m only partially kidding. The only thing holding me back from this endeavor was the fact that I know next to nothing (and less) about interior design. That being said, I am convinced that my interior style, termed by others as “tacky” and “confusing” (thanks, Mom), will one day be “in”. This generation just isn’t ready to combine Moroccan with Country French, which, according to my aunt, is exactly what I’ve done in my apartment.

First on my list of things to get was a couch. The couch I had been using had been in my parents’ first home, before they gave it to an uncle, who passed it on to another relative, and so on. It was eventually bestowed upon my brother when he was in college. He gave it to my sister. She gave it to me. It spent its off years in storage units, in the depths of dark basements, and in the far corner of the garage with the rest of the junk, which we intend to eventually organize…eventually (when we get around to it). Always, however, the couch has managed to find its way into the heart (and seat, I guess) of a new owner.

Being the most recent inheritor of the couch, I found that I’d grown especially fond of it. Although I’d disguised its bright blue and green plaid upholstery with an ill-fitting slipcover, the equivalence of a paper bag for unsightly furniture, I've always appreciated its history. In a family without a specific heirloom (unless a sweet tooth counts), this couch seems to have lived and grown with my family from the very beginning. It is the couch that has been used in “first apartments” and “first homes”. Although seemingly a placeholder for a new and improved couch, it actually represents the start of something new, of new beginnings, of a new life. Not to mention the fact that the cushions have been worn down to perfection; it has never refused me the perfect nap, nor I it.

These clearly over-sentimental feelings for a couch caused me to be torn in the weeks before my move, when relatives and friends asked which couch I was taking. When I told them, reactions varied, if by “varied” I mean that everyone was really against it. They all feared what my new neighbors would think of me if they saw an old couch with a broken armrest; the word “weird” was thrown around a little too loosely. It took some convincing, and the promise of frozen yogurt, but after one trip to the furniture store, I decided to buy a new couch. It was beige, with a fun, colorful trim and came with a trendy ottoman, and don't even get me started on how fluffy the cushions were; I was too stubborn to admit it, but it was love at first sit.

The long-winded point that I’m trying to make is that sometimes, a lot of the time, change is good. My old couch worked for me. It was, in the most basic sense of the word, comfortable. The same can be said when marketing a business. You may use the school of thought “If it ain’t broke, don’t fix it”, when what you should really be thinking is, “If it ain’t broke, fix it before it is.” This may sound like a cynical approach, but the truth is that things change quickly. What attracts people to your company one day could bore or even go unnoticed by them the next. My old couch, for instance, is the perfect exemplification of the past. It worked, sure, but, to be truthful, the cushions had been worn to near flatness, and the slipcover didn’t even fit, causing glimpses of faded plaid to peek through. I opted for change and embraced a new idea, and everything has been better because of it, especially naps (I mean, metaphors aside, I am still talking about a couch). Creativity, uniqueness, and ability to change are the triad to success.

That being said, even though I got a new couch, I didn’t set the other one on fire, or send it to a black hole in space, never to be seen again. I left it at my parents’ house, where it first began its journey, to come full circle in its life because, just like everything else, it has a cycle and may just reemerge again when the new stuff becomes outdated.



-Hayley Lyons

Online PR Company Approach

So what do you mean when you say online PR?

Had the pleasure of meeting one of new clients last night at the 2012 Vision Award in Charlotte put on by the Center City Partners, and the title above is a question I got.

What exactly is online public relations and what do you do for me?

If you know me you know I absolutely love SEO, Marketing, selling online and watching SERPS and the trends online. I am very analytical and would really do this for free or on my day off.

I answered this with a lot of overlap from Defensive SEO and strong dash of social media.

“Public relations” is defined as the professional maintenance of a favorable public image by an organization or a famous person. PR is the state of the relationship between the public and a company or other organization or a famous person.

Online we must often be reactive in a practice sort of way. We do not always get to “wag the dog” when dealing with the world of searchable content. Very often a customer will search for what they want when they want to. In other forms of PR and marketing people like me take pride in telling people what they want and doing it in a way where they don’t know why they wanted it.

Does anyone really remember what was so great about Cabbage Patch kids or Teddy Ruxpin?

Now we can track customers and searchers to within a micrometer of what they are thinking and this is almost as good as telling them what they want. With Google analytics and other social media tracking tools like Pagelever allow us to know what works and doesn’t work in real time.

Still in this situation we don’t know when the trend will change until it does. The solution to this is often preparing ahead of time with defensive SEO, a tsunami of online press and covering every page a person may find in conjunction with a clients name.

We want to do all of the basic things like create a great Facebook, Twitter, Pintrest, Linkedin presence of course. We want to make all of those pages tempting to join with motivational calls to action for any visitor. Our thinking here is that when we do all this work to get a searcher to your page we don’t want them leaving empty handed.

I want your social media presence to be like the candy in the checkout aisle. Who can say no to “free newsletter, EBooks and updates only takes one click on my LIKE BUTTON?”

Not really PR, but the residual PR you get from having an active relationship with thousands of fans and followers is he most effective part. When someone sees you r message on your wall it means only so much, but when they se your message on their best friends wall who is your follower….means much more.

Searchers are not on Facebook searching though; they are on Google, Bing or Yahoo. And when they enter you name what do they see? The searchers can often end a search for your service on just the snippets Google provides. If I search for CGR Creative where I work as Online Marketing Director I see nothing but the great things we do for our community. I see Press releases covering our activity in the community and I see rave reviews from valued clients past.

In a past article I point out how over 80% of searchers do not go past page one in their searches, but that doesn’t apply to reputation defense when I do it.

If I am searching for a web design firm in Charlotte I likely won’t go past page one if I am a casual searcher. But now I have picked CGR for example and am considering the phone call tomorrow to them. My next step is to search them specifically and in this scenario most searchers will go 2,3 or 4 pages deep. Searchers curious about your business reputation are not looking for top 10 or the Google chosen “best”, they are looking for the bad news. Searchers looking for bad news tend to go much deeper into the results.

When’s the last time you search some old friend or enemy just for fun? How many pages deep did you go? Enough said.

Now go search CGR Creative Charlotte and go back to page 4, this is what I can do for clients.

We make sure you have a good reputation online which gets you a much higher conversion rate on raw leads who are kicking tires online. You have spent so much time building your name up with positive public relations; one single bad piece of news that is accessible to the world on Google 24/7 will lose all that faith in your next perspective client.

We build content and press for you through 40+ Press websites, cover all review websites including industry specific ones and local search results, respond to anything negative and work to minimize or remove it. We will make sure you perspective clients hear nothing but positive things and build faith in your business that they will turn around and pass on to their friend with confidence. Word of mouth and what people see what their own eyes is very effective in selling your brand long term.

Todd Kron
Online Marketing Director
CGR Creative Design - Charlotte, NC

Site Structure Must Be Step One

I have seen many sites lately that lack direction. Websites that are not built with proper on-page SEO generally are the king of mediocre. In this I mean the sites have a lot of information and content but lack a format that breaks it into topical pages and sections.

These sites generally are established businesses with sites that possess a good amount of link juice and natural reputation in Google’s eyes, but at the same time haven’t given Google what it needs on each page to rank top 10. You can count on good content and good links to your site to get you to the top, or you can make the changes to maximize that chance. It’s just common sense that if you have a person search “What’s new in blue widgets?”, even the #1 blue widget site online may be at page 3 if 20 other sites have addressed this topic specifically.

So you are selling Blue Widgets in Atlanta.

·Are you writing about them on every page? (Too many?)

·Did you take your top 10 keyword list and make sure each one has a page specifically addressing it?

·Did you do the obvious, like make sure your heading and title tags line up with each page’s intended keyword?

·Did you pick a target page to represent each variation of  keyword specifically?

·Does your homepage identify your target regions?

·Did you include other commonly searched usages, like “How much are blue widgets"?

·Did you include comparison phrasings, like “Why Blue Widgets are better than Red Widgets”?

·Did you include pages to target your competitions customer base, (Blue Widgets Jacksonville?) without diluting your own website’s region?

·Did you build a social following and social footprint for your website with RSS feeds and account?

·Did you make sure to section your site off by region you serve so you can build links to each section with the proper city name keywords?

·Did you make sure to move your best converting keywords to the homepage where they have the most juice?

·Did you eliminate links that have useless terms in the ALT tags or anchor text, like “click here” and “learn more”?

·Did you eliminate repetitive sidebar content, like feeds and welcome messages that appear on every page and reduce the originality of every page?

·Did you utilize a Q/A section so you can rank on page one for people typing product questions?

If you don’t have all of these thoughts in mind when you first lay your site out, you may be playing from behind for the next 10 years to the guys who did.

This list is about half complete of the checklist a site designed by CGR Creative will keep in mind for your project. If a single sale pays our cost as Charlotte SEO’s for your business, and you are confident you can convert the leads you receive from being on page one. This is a no-brainer to pursue for your business.

Todd Kron
Online Marketing Director
CGR Creative

Commercial Art

By Embra King

Call me crazy, but I love commercials.

I love them between shows, on billboards and in magazines. When I was young, I used to go over to my friends' houses and spend hours looking through their magazines, no matter what the subject. Sure I would read the articles sometimes, but mostly I was admiring their layouts and ads that filled up most of their thin pages. When I go to the movies, I always make sure I get to the theater early, as to avoid missing the previews. If it wasn’t for those wonderfully crafted teasers before every show, I could hardly justify spending the twelve-dollar ticket price.

No, you didn’t read any of that wrong, I enjoy something that most Americans seem to openly grumble about. I just think it is because we are looking at things all wrong.

Advertising, when done well, is a wonderful art form that folds creative design, language, and economics into this beautiful, multi-layered piece of work. Companies and organizations of all sizes hire artists and writers to create powerful messages and a visual presence for their cause or product. Advertisers create beauty where there would only be grey. Ad agency’s are taking problems and solving them with art.

Not only do I find commercials and advertising to be an ongoing work of art, but I also enjoy them for chopping up TV shows. To me, most shows need commercials. A killer slowly opens the door to find the hero asleep and helpless in bed when suddenly, a commercial break. We are left on the edge of our seats. We cry, “No not now!” Our bodies tense up in anticipation for what lies at the end of the commercial block. Sure, if you have seen the commercials a hundred times before this time might be better spent using the restroom or grabbing a bowl of ice cream, but for me there is something special about seeing what others created in the spaces that companies have created for them.

Imagine a world without advertising, commercials, or branding. Sure, it is awesome to get out into nature and be surrounded by nothing but mountains and trees, but I can’t imagine a world in which cities aren’t filled with commercials, filled art. I think we all should take a closer look at the next commercial you see and just reflect on how many artists, writers, and salesmen it took to create the piece.

Check out the documentary Art & Copy to get a glimpse into the crazy world of advertising. It can be found on Netflix.

Charlotte Advertising Agency CGR Creative Featured at Working Charlotte’s Business Prosperity Conference

Charlotte Advertising Agency CGR Creative was featured at Working Charlotte’s Business Prosperity Conference Saturday

Charlotte, North Carolina - Julio Colmenares, Chief Creative Officer of Advertising Agency CGR Creative, LLC, spoke about New Media at Working Charlotte’s Business Prosperity Conference on Saturday, April 10, 2010. Charlotte Advertising agency CGR Creative has been a supporter of small business in Charlotte since it's founding in 2002. The Working Charlotte Business Prosperity Conference 2010 was a great way for CGR to give new media advice to small and medium sized business owners seeking to boldly unlock the "know-how" and the "how-to" of doing business in Charlotte.

Julio began his presentation by explaining that, "What ‘new media’ means changes rapidly so the question becomes, “how can I keep current without going crazy or bankrupt?” The answer is simple, “Jump In!” Learning to swim requires that you get in the pool. You can research, compare, look to your competitor, etc. but eventually you must get wet."

Julio also provided these 7 pieces of advice for attendees to take away from his presentation:

NEW MEDIA: Sink or Swim!

Enjoy the Water: Don't try to be everything to everyone. No product or service will appeal to everyone. Many business owners, including corporate executives, try to come up with ways to reach every market. Typically, this does not work. It can spell disaster for small businesses, who cannot afford to spread themselves too thin. Therefore, find your market and be everything you can be to that audience.

Swim with a Strong Buddy: New Media is one area where people try to tell the professionals what to do and how to do it. You wouldn’t tell a doctor what treatment to prescribe, just like you wouldn’t tell your lawyer how to defend you. Companies can lose a lot of time and money while trying to act as their own ad agency. Agencies are experts. They charge for their time and experience and have one goal in mind: To get the best results for their clients in order to keep those clients.

Beware of Rip Tides: Many companies offer quick fixes for little investment. These are often a simple "Buy your Rankings" package which can work for a short time and leave you stranded in deep water after the initial investment is gone. Work toward developing a consistent managed strategy that will work for the long term.


Know How Deep the Water is: Make your new media decisions based upon research and a formal marketing plan rather than a predetermined target budget. New media is often less expensive than traditional channels but you still get what you pay for.

Constantly Work on Your Stroke: Monitor your new media performance! You need to find out what works best for you. After you find this out, you’ll want to stay the course. Keep track of how SEO efforts and keyword campaigns not only how they drive traffic to your business but at what rate they actually produce sales. Consider testing each new media channel before deciding on which to explore more fully.

Have a Lifeguard: You should always have a professional that you can rely on for no nonsense feedback and creative ideas for all your new media campaigns. Preferably this is someone with a vantage point with which to measure your efforts and who can point you in the right direction.

Pay Attention to the Other Swimmers: Put your new media dollars in the right places. Your favorite website, social media outlet, blog, or even search engine might not be a favorite of your audience. Know what they read, peruse, and where they get their info, and advertise in the new media channel that reaches your target market.Julio Colmenares, Chief Creative Officer, CGR Creative, LLC - Description: Explore "New Media" (Websites, Search Engines and Social Media) and how to stay current without going crazy or bankrupt. Learn how to leverage technology to build awareness of your company.

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

For more info on CGR Creative visit http://www.cgrcreative.com

Advertising Can Go Wrong

Bad advertising is nothing new. It has always been there.  After all the first newspaper advertisement ever was an attempt to sell property in Oyster Bay, Long Island. This ad for Pet Evaporated Milk is banking on the fact that Tuna Pizza would be a big hit. Hmmm... I don't remember seeing it on the menu at Spago.

Sometimes the ad itself is fine but the context is bad. Like if your magazine ad for Valvoline Motor Oil is next to an article about the War in Iraq, or, worse, a story about electric cars. The McDonald's billboard below the childhood obesity billboard couldn't be much worse.

Sometimes ads are just ugly. The product or tagline or even the copy can just seem off, wrong, off-putting, or unsightly. Rarely, however, is it the models in the ads that are the offending party. However, it does happen, and the Pallas Athena ad is a perfect example. Just about everything in this full page magazine ad is awful.

Then there are the ads that try to be bad. Those maverick art directors who want to push the envelope until something pushes back. What they don't realize is that often their client pays the biggest price for running a bad ad. I wonder how many advertisers would run intentionally bad ads for their own agencies or better yet their children's businesses.

Absolut vodka is a product that often pushes the boundaries with their ads. There was the infamous one where Mexico retained most of the Southwestern United States, and there is this one which is just in poor taste. Absolut is a great brand, and they can get away with running the occasional bad ad, but why? An argument can be made that it attracts attention or that any publicity is good publicity. Unfortunately, Tom Cruise and Britney Spears proved that old chestnut 100% false.

The issue here is that advertising can go wrong, and your business needs to question your creativity BEFORE it gets produced. Sure, you trust your agency; as an agency we appreciate that, but do parents who trust their kids still ask, "Where are you and that kid with the piercings going?" You should ask your agency what their intentions are with your brand as well!

Do you have any examples of advertising gone wrong? If so, post links to those, and we'll use them in a future post, and of course we'll give you credit for the discovery!

Security Guard Exchange Goes Live

SecurityGuardExchange.com is the only online portal for all aspects of life as a security guard

March 8, 2010 - Charlotte, North Carolina - Jason Ramsey & Julio Colmenares, Partners at CGR Creative, are pleased to announce that their client Security Guard Exchange has launched their new website and services.
Security Guard Exchange provides: information on individual state licensing requirements, a Job Board to find security guard assignments, links to training schools around the US, discounts on gear & equipment, as well as the latest industry news.

“I am pleased that SGE has launched. We put a lot of hard work in their online presence because we believe they have a revolutionary vision.” said Ramsey. “SecurityGuardExchange.com will change the face of the industry. They are now the hub around which all things security guard related will orbit.”

Security guards or those interested in the field can visit the site securityguardexchange.com for discounts on training, notifications of new job listings, and the SGE Job Alert Email. You can also visit their blog to keep current on the industry and to pick the brain of experts in the field.

About CGR CreativeCGR Creative is a full service marketing, design, advertising, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

www.facebook.com/cgrcreative  -  www.twitter.com/cgrcreative  -  http://www.cgrcreative.blogspot.com/

Funny Newspaper Clippings

CGR ran across these funny newspaper clippings over the weekend.

Any takers? We are betting the cat gets picked up first!



Pony? Looks like a small horse? Really?



Lady jackhammers will be the least of your kids problems.

CGR Creative Group Expands Team

New Media Specialist will assist with social media, new technology strategy, client relations, PR, and event planning.


February 14, 2010 - Charlotte, North Carolina - Jason Ramsey,
Partner/Creative Specialist of CGR Creative, is pleased to announce that Joe Burroughs has joined the firm as a New Media Specialist.

Mr. Burroughs brings with him over 20 years experience in print and web design, working both in small shops and full scale media companies. As the Program Director for the Graphic Design Department at Kings College, staying ahead of the curve is an everyday commitment. He holds a B.S. in Communications/Advertising from Appalachian State University and an MS in Print Media from the Rochester Institute of Technology. A native of Southern Pines, NC, Joe Burroughs now resides in Charlotte where he is enjoying a successful career.
 
“I am ecstatic that Joe has joined our team,” said Ramsey. “He has been a constant resource for me over the years, and I am so pleased that he will be able to lend his expertise to our clients. Joe has been in the forefront of new media in Charlotte, and I look forward to creating new and exciting campaigns with him.”


About CGR Creative
CGR Creative is a full service marketing, design, advertising, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

www.facebook.com/cgrcreative
www.twitter.com/cgrcreative