CGR Creative of Charlotte Takes you on a Tour of their new TrackIt Advertising Software

CGR Creative of Charlotte Takes you on a Tour of their new TrackIt Advertising Software

CGR's new TrackIt software allows advertisers like you to track every aspect of marketing efforts. Now you can measure and optimize the performance of your marketing and advertising efforts.  By placing unique call measurement numbers on each of your marketing mediums, (i.e. website, print, direct-mail, radio) you can discover which ads deliver the most, and best, leads.

You know marketing goes beyond placing a few ads and hoping for the best. Our platform makes your company smarter and more efficient.

TrackIt Targeting

• Ensure callers and web visitors reach the right agent at the right time.  Our communication software uses intelligent routing rules, ensuring you will no longer miss important leads or communication.

TrackIt Analytics

• Take the guesswork out of advertising Track phone calls, chats, and clicks that result from print and web campaigns
• Show which ads are working and give you the most bang for your buck

TrackIt Awareness

• Deliver the right message everytime Incoming conversations are preceded by a quick audible announcement about the referring source that generated the lead
• Calls and chats from your website will be associated with the  exact keywords that led the visitor to the website and then every page that was viewed prior to the conversation

TrackIt Knowledge

• Gain insight into how well you communicate with your customers and salespeople

TrackIt Website Tracking

• Fast implementation - simply load our script on all of your web pages 
• Track referring websites and keywords that lead to a website visit 
• Add value by assigning specific conversion goal pages 
• A retailer’s directions page 
• Service appointment form confirmation at a car dealership
• Listen to actual phone calls and see the visitor’s click path that led him/her to pick up the phone
• Email reports - schedule or send personalized e-mails containing the exact information you want to share

   

TrackIt Live Website Chat

• The online chat tool offers immediate online assistance to your website’s users. Chat provides great scalability for your staff, as a single agent can handle numerous simultaneous conversations
• Provide quick responses to visitors on your website 
• Convert “just looking” visitors into viable leads 
• Chat icon only appears when someone is present to field questions 
• Analyze referring sites and keywords that led to a chat  
• Reduce operating costs and increase productivity 
• Instantly engage website visitors 
• View a visitor’s click path leading to and after a chat
• Take web analytics to the next level by measuring the phone calls that your site produces.  Now you can relate phone calls to the specific referring sites and keywords that lead to an offline conversion

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Hidden Marlboro Advertising in Formula 1?

 As with almost all other forms of racing, Formula 1 took a huge hit when cigarette companies were no longer allowed to advertise on the cars, tracks, broadcasts, etc. Well, recently it seems like Marlboro may be blurring the lines... LITERALLY.

These are images of the new Ferrari Formula 1 race car sponsored in part by Phillip Morris makers of Marlboro cigarettes. We'll let you be the judge.

Here is the top view of the 2010 Ferrari Scuderia (Marlboro) F1 car which does not seem to be controversial at all.

 The side view begins to illustrate our point. If you are familiar with the Marlboro brand the "bar code" looking section should at least remind you of the cigarette brand's logo.

This angled view was the clincher for us. Look at it and imagine the car passing you at race speed. What impression will you be left with?

Here is the Marlboro sponsored Ferrari from 2005 before the tobacco companies were forced out. It illustrates both how much of a role tobacco played in the sport and it goes to show how closely the new graphics resemble the Marlboro logo.

The branding goes beyond just the car and can be found on everything associated with the team including uniforms, equipment, advertising, promotional items, etc.

At this point it should be pretty clear that Marlboro is back in Formula 1.



About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Charlotte Ad Agency CGR Creative Launches New ROI Tracking System

Charlotte Ad Agency CGR Creative Launches New ROI Tracking System

April 30, 2010 - Charlotte, NC Charlotte Ad Agency CGR Creative has developed a new method of tracking the performance of your advertising dollars. Now, advertising clients can track exactly how effective all of their advertising elements are. CGR's new TrackIt System can measure online and offline advertising components. From business cards and billboards to email blasts and web promotions, CGR can now pin down exactly how many clicks, calls, and orders are being generated and by which particular advertising element. For example, if a company advertised the same product on three different websites, five billboards, a postcard, two flyers, and four magazine ads, CGR Creative can now track how many website visits, telephone calls, and orders were generated by each of those fifteen different campaign components. Then the customer can make an educated decision regarding which efforts to maintain and which to discontinue. If one of the magazine ads isn't generating results, the client can put those funds toward an area of the campaign that is working.

This level of detailed information used to exist only for online advertising elements, but CGR's TrackIt System provides return on investment information for every type of marketing or advertising effort. The applications are limitless. If a company wants to compare three similar advertising ideas, they can simply measure which of the three provides the best results. In the past, many companies have relied on their staff to ask clients, "Where did you hear about us?", or, worse, they asked their clients to fill out annoying little comment cards. Neither of those methods have ever provided accurate information; the forgetful employee or the less than enthused client are hard challenges to overcome. CGR's TrackIt System is totally seamless so the user never sees a survey, interacts with a username, or enters a password. The system is invisible to your clients and to your staff.

For more information on CGR's TrackIt System visit: http://www.cgrcreative.com

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

Vervé Beauty, Charlotte Spa and Salon announces CGR Creative as 'Advertising Agency of Record'

Charlotte, NC, April 22, 2010 - Vervé Beauty, Charlotte's most luxurious Spa and Salon, formally announces the renewal of CGR Creative as their 'Advertising Agency of Record' to manage the Vervé brand image. CGR Creative has worked with Vervé in the past, developing their brand, collateral, and web presence.

Vervé Beauty offers the highest level of spa services, from massages and facials to their signature Therapeutic Manicures and Pedicures. Verbena Wilson owns and operates Vervé Beauty, with an eye toward merging the relaxation of hair care and spa services under one roof. Verbena has been a Licensed Cosmetologist for over 20 years and she and her team of highly qualified stylists and technicians truly offer a complete experience of beauty and therapy.

"We are proud to have been named 'Advertising Agency of Record' for Vervé Beauty," affirms CGR Creative's, Jason Ramsey. "We look forward to further developments including a possible product launch in 2010." CGR Creative has already partnered with Vervé on several magazine advertisements and email campaigns, so this is just the next logical step for a great business relationship to take.

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

For more info on CGR Creative visit http://www.cgrcreative.com

Charlotte Advertising Agency CGR Creative Launches Mobile App for Android Phones

April 15, 2010 Charlotte NC – CGR Creative recently launched an Android based mobile app so their customers can stay on top of the advertising agency’s latest news. CGR Creative’s Android app streams all their social media channels directly to one feed. This incorporates CGR’s award winning blog, their twitter feed, links and updates from their facebook fan page, and even their tumblr mini blog. CGR is offering this free application to Android phone users immediately with an iPhone version to be released in the next few months.

CGR Creative believes Charlotte, North Carolina is a prime location for mobile application development because of the growing tech economy it’s top twenty-three media market rating. CGR Creative is poised to take advantage of the fact that every major US city is within an 800 mile radius of Charlotte, North Carolina.

More and more mobile phone owners are using their phones in novel ways. They are searching the Internet and consuming content at a constantly increasing rate. This adds to the perfect storm of mobile development that CGR Creative predicts will hit the Charlotte Market in the next five years.

About CGR Creative: Charlotte based CGR Creative is a full service advertising agency, marketing firm, design studio, and interactive marketing agency. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.

For more info on CGR Creative visit http://www.cgrcreative.com 

Charlotte Advertising Agency CGR Creative Helps Promote North Carolina Charity

Charlotte Advertising Agency CGR Creative recently completed a brand image overhaul for Statesville based Purple Heart Homes. The charity was founded by Dale Beatty and John Gallina, two former Soldiers injured in the line of duty. Charlotte Advertising Agency CGR Creative helped create a new modern brand image for the charity including their logo, supporting graphics, business cards, brochures, and other collateral. CGR Creative is known for their cutting edge graphics and their ability to develop and manage memorable brands. As an Advertising Agency, CGR Creative takes pride in being Charlotte, North Carolina's Agency of choice among new businesses.

Jason Ramsey, CGR Creative's Creative Director said, "Work like CGR Creative's brand management for Purple Heart Homes is what every Charlotte Advertising Agency should be doing more of." He went on to explain, "They [PHH] had a clear idea of what their goals were and they let us develop the brand image that would deliver on those goals."

About Purple Heart Homes: Purple Heart Homes wants to help other service connected disabled veterans achieve the quality of life they deserve. PHH is committed to helping Veterans with a variety of injuries regardless of when they served. Full construction of a new home will generally be reserved for recent medical retirees without an established home, who have a need for new housing after medical retirement. Smaller projects such as improving accessibility within existing homes can be completed for qualified Veterans regardless of when they served.

How you can help: PHH is not a construction company, but instead they are a Public Charity that seeks ways to pool community resources for our candidates. Our ultimate goal is for the communities where our Veterans reside to accept a role of ownership in the projects we undertake. This gives Americans a chance to show their appreciation for local Veterans, thru donations, labor, and by participating in projects that reward the volunteers as well as the recipient. 

We are currently focusing our efforts in the North Carolina region. To join us in our mission, or to find out more about how you can help, or to apply for assistance, please visit us at www.phhnc.org 

About CGR Creative: CGR Creative is a Charlotte advertising agency, marketing firm, design studio, and interactive marketing company. CGR Creative prides itself on supporting their customers in a way that larger agencies can’t, often times committing all their resources to ensure the success of their client’s projects. CGR Creative’s fundamental belief is that the client’s success is their success. The agency, with an office in Charlotte, North Carolina, is fully bi-lingual, with a Latino marketing division that offers a variety of marketing channels that are specifically targeted to reach the Hispanic market.