Creative Marketing is Effective Marketing

I recall reading an article about word-of-mouth marketing used in California. Movie studios were hiring attractive people and models to stand in public areas and crowds and discuss movies and how much they liked them. This marketing strategy works on many levels. For the point of this article it is both creative and effective because it is a fresh approach to breaking down the barriers of immunity to marketing that customers inherently have.

This form of marketing uses attractive people, as others will better value their opinion by wanting to associate with them as successful looking people. It is just a fact that the messages of good-looking people or people with power are more appealing and likely to take root. This was just a small aspect of the approach but worth mentioning.

The true power of this approach is what I am writing about here and the most effective part of this approach. By using this creative undercover marketing approach and having the message seem unintentional, the message takes deeper root. When you think the idea to listen to their conversation was yours, you better value the message. You may even find yourself repeating the message. You may later say to a friend, “I heard that movie was cool”, or “I heard the ending was amazing”. There is a good chance you don’t even mention or recall where you heard this fact, but you did. If this had been a radio ad or web ad, you would never repeat it. You just made this viral because you trusted the source. You trusted the source because you thought it to be a candid and honest conversation.

Would you have thought of this type of approach or calculated how its effect could go viral, due to the source being trusted over traditional advertising methods? All this leads back to why you need a creative and inventive approach to marketing. Working for CGR Creative, I have been exposed to many professionals with diverse backgrounds and real hands-on experience in trying what works and learning what doesn’t on our own time. You can be sure that you will be presented with ideas and approaches you would never have thought of. The marketing ideas you are handed will be tested and have a plan as to why they will outperform the traditional methods your competition is using.

My personal background is in SEO and online marketing. I didn’t attend a seminar or a 2 day course, I spent 9 years building websites for affiliate programs, ranking sites that depended on ranking to make an income stream. I spent 9 years needing to be successful to eat and pay the bills. I was constantly under fire to produce creative approaches to selling traditional products.

Now working with the staff at CGR with award winning graphic designers and community leaders in social and business circles, I am part of a team of like-minded, outside-the-box producers. CGR is a design team focusing on many fields and many different cultural target consumers. CGR's experience with their customers has led to one-of-a-kind creative marketing approaches for each and every project we undertake. A client needs a new approach to their marketing to accompany the traditional methods they expect. Use our graphic, print, media, and online approaches but, at the same time, let us bring your social and online PR presence up to modern standards with ideas your competition has never thought of.